The expansion Cowboys
Dallas began without a win but patiently built around Landry's systems and Lilly's dominance until the roster was ready to contend.
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NFL team archive
Indexed from 1960 through 2025 · NFC East
1,082
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66
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1960
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2025
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The full franchise story
Dallas moved from winless expansion team to America's Team, then from Landry's sustained excellence to the Triplets' three championships and a modern era of regular-season success without the same January finish.
Historical reference: Dallas Cowboys official NFL team page ↗Dallas began without a win but patiently built around Landry's systems and Lilly's dominance until the roster was ready to contend.
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The Cowboys posted twenty consecutive winning seasons, reached five Super Bowls in the decade and won two behind Landry's preparation and Staubach's late-game poise.
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Dallas reached three straight NFC title games before an aging roster declined and new ownership ended Landry's 29-year tenure.
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Jimmy Johnson converted the Herschel Walker trade into a deep young roster, and Dallas won three Super Bowls in four seasons.
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Romo developed into a prolific quarterback and gave Dallas repeated division titles, though a sequence of narrow playoff losses shaped the era's reputation.
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Prescott's immediate rise and Parsons's defensive impact kept Dallas among the league's most talented teams without a return to the conference championship game.
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