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Dallas Cowboys · Franchise era 4 of 6

The Triplets dynasty: the Dallas Cowboys story

The story in one sentence

Jimmy Johnson converted the Herschel Walker trade into a deep young roster, and Dallas won three Super Bowls in four seasons.

01

A bold rebuild produces three championships

02

Troy Aikman, Emmitt Smith and Michael Irvin gave the era its recognizable core.

03

Its ending created the conditions for the romo years.

Timeline

How it unfolded

  1. Before 1989

    What came before

    Dallas reached three straight NFC title games before an aging roster declined and new ownership ended Landry's 29-year tenure.

  2. After 1999

    What came next

    Romo developed into a prolific quarterback and gave Dallas repeated division titles, though a sequence of narrow playoff losses shaped the era's reputation.

The core

Faces of the chapter

← Previous eraThe final Landry teams1980—1988Next era →The Romo years2000—2015