New York Giants · Franchise era 3 of 7
The wilderness: the New York Giants story
Franchise era
1964—1978
The wilderness
New York Giants
The story in one sentence
The Giants endured fifteen straight losing seasons and a chaotic stadium transition before new leadership rebuilt football operations.
A proud organization loses its structure
Fran Tarkenton, Bob Tucker and Spider Lockhart gave the era its recognizable core.
Its ending created the conditions for parcells, taylor and two titles.
Timeline
How it unfolded
Before 1964
What came before
New York reached six title games in eight seasons and won in 1956 while helping make televised pro football a national habit.
1964—1978
The wilderness
The Giants endured fifteen straight losing seasons and a chaotic stadium transition before new leadership rebuilt football operations.
After 1978
What came next
Taylor changed offensive protection, Parcells shaped a physical roster and the Giants won Super Bowls XXI and XXV in distinctly different ways.
The core