Los Angeles Rams · Franchise era 3 of 7

A perennial NFC power: the Los Angeles Rams story

Franchise era

1973—1989

A perennial NFC power

Los Angeles Rams

The story in one sentence

The Rams won seven straight division titles and reached the 1979 Super Bowl, but Dallas, Minnesota and San Francisco repeatedly blocked the path.

01

Division dominance keeps colliding with a dynasty

02

Jack Youngblood, Eric Dickerson and Henry Ellard gave the era its recognizable core.

03

Its ending created the conditions for decline and the move to st. louis.

Timeline

How it unfolded

  1. Before 1973

    What came before

    Los Angeles produced record crowds, prolific passing and one of football's most feared defensive fronts.

  2. October 31, 1987

    The three-team Eric Dickerson megadeal

    The Colts wanted an immediate superstar, Buffalo wanted its unsigned top pick and Los Angeles chose a vast rebuild after its relationship with Dickerson broke down.

    11Three-team blockbusterOctober 31, 1987INDBUFDickerson to IndianapolisIndianapolis acquired Eric Dickerson, Buffalo acquired the rights to Cornelius Bennett and the Rams received two players plus six premium picks.6 assets · 2 outcomes

    The original receipt

    Indianapolis Colts received

    • Eric Dickerson

    Buffalo Bills received

    • Rights to Cornelius Bennett · No. 2

    Los Angeles Rams received

    • Greg Bell
    • Owen Gill
    • Three first-round picks
    • Three second-round picks

    Dickerson immediately drove Indianapolis to its first division title, Bennett became a pillar of Buffalo's four-Super Bowl run and the Rams received one of the largest packages ever assembled.

    Open full trade tree →
  3. After 1989

    What came next

    The final Anaheim teams faded before Georgia Frontiere moved the club to St. Louis, where Bruce became the first piece of a sudden offensive leap.

The core

Faces of the chapter

← Previous eraStars and the Fearsome Foursome1949—1972Next era →Decline and the move to St. Louis1990—1998