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Los Angeles Rams · Franchise era 3 of 7

A perennial NFC power: the Los Angeles Rams story

The story in one sentence

The Rams won seven straight division titles and reached the 1979 Super Bowl, but Dallas, Minnesota and San Francisco repeatedly blocked the path.

01

Division dominance keeps colliding with a dynasty

02

Jack Youngblood, Eric Dickerson and Henry Ellard gave the era its recognizable core.

03

Its ending created the conditions for decline and the move to st. louis.

Timeline

How it unfolded

  1. Before 1973

    What came before

    Los Angeles produced record crowds, prolific passing and one of football's most feared defensive fronts.

  2. After 1989

    What came next

    The final Anaheim teams faded before Georgia Frontiere moved the club to St. Louis, where Bruce became the first piece of a sudden offensive leap.

The core

Faces of the chapter

← Previous eraStars and the Fearsome Foursome1949—1972Next era →Decline and the move to St. Louis1990—1998